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Our Work

therefore are an internationally renowned, Central London based, product design consultancy.

With over 24 years experience, our clients range from startups with a good idea, through pioneering specialists, to established market leading brands.

Our work bridges a wide range of product sectors including Audio, Luggage, AI, Tech, Comms, Packaging, Medical, Sports, Kitchen Appliances, Toys, Transportation and many more.

Selection of our best work ranging back 27 years

All
Connected Devices
Sports Equipment
Travel
Sustainable & Social Responsibility
Health
Crowdfunding

Astro Slide

Astro Slide is the latest addition to the Planet Computers family of pocketable computers. Using the innovative RockUp sliding hinge, 5G connectivity and a physical keyboard, it is the ultimate on the move productivity device.

Melo

Melo, by TheaWellbeing, is a Mindfulness product that empowers and guides users through three simple breathing exercises. Using controlled breathing to establish a sense of calm is well documented as a natural, easy and powerful tool, allowing users to find their own ‘quiet place’ in a busy modern world. The product was successfully crowdfunded July 2020.

PuttOUT Platinum

PuttOUT is a product designed by the golfers of therefore for golfers all around the world, offering the next best thing to practicing on a real green. From original concept to sourcing manufacturers and distribution, the pressure putt trainer has become a bestseller in its category. With new products launched and innovative products in development, PuttOUT is truly a therefore venture through and through.

CAT S52

The CAT S52 is a lightweight, pocket-friendly smartphone with military grade toughness. This is the latest in a long line of rugged smartphones designed for the CAT brand by therefore.

Thought Beanie

Thought Beanie is a developer of innovative wearables that use brain wave technology to enhance people’s lives. HeadRest is a lightweight and comfortable headband, designed to fit all heads and with a removable eye mask, that provides insight into your brain’s activity before, during and after sleep.

Winnow Vision

Winnow Vision is the first AI powered product in the fight against food waste to enter the professional kitchen at scale. Winnow came to us to to help turn their field tested prototypes into robust, yet sleek, production items which would fit in the demanding professional kitchen environment.

Unforgettable

Research has shown that music is beneficial for those living with dementia. The Unforgettable music player and digital radio was designed with an innovative interface which can be easily personalised for the perfect level of simplicity to suit individuals and to mitigate confusion. It was a Dementia Care Awards 2018 finalist.

Cipher

Cipher works like your regular mobile phone but secures your network with unprecedented levels of security. The hardware was designed to support the highly encrypted software platform, with physical features such as a manual camera privacy shutter, phone wipe button and microphone disable switch, creating a fit for purpose and highly premium secure encrypted smartphone.

Pycom

Pylife aims to create a global network that ties people and their communities together. Modern life can become overwhelming so we’ve united the communication options and created one main hub. The PyGo devices are easily wearable, or sit perfectly in a pocket or on a collar. They then link to our Pylife mobile app, which allows you to communicate, map and visualise where your loved ones are and what they are doing.

PuttOUT Mirror

PuttOUT is a product designed by the golfers of therefore for golfers all around the world, offering the next best thing to practicing on a real green. From original concept to sourcing manufacturers and distribution, the pressure putt trainer has become a bestseller in its category. With new products launched and innovative products in development, PuttOUT is truly a therefore venture through and through.

Ortho

Ortho is the result of a design study for an online, subscription based oral cleaning service. Utilising an existing electric toothbrush, technology platform, therefore executed an exciting range of sculptural form factors.

Kingfisher

As one of the leading UK retailers of power tools, Kingfisher came to us to do a styling exercise and explore possibilities for a new range. We created not only useful but also visually strong products, mixing materials and textures to their advantage on key touch points.

Nowlight

The Nowlight is designed to tackle the general issue of electricity access. Combining efficient biomechanics with leading battery and solar technology Nowlight offers instant power. The battery can either be manually charged using the pull cord (1 minute of manual charge generates 1 hour of light) or on sunny days, a solar panel can be used. Additional ’SatLights’ can be plugged in to help spread the light.

Moixa

Moixa is the UK’s leading smart battery company allowing solar panel owners to store excess energy for later use. The brief involved redesigning the layout of the internal components, making the box easy to install, and creating a strong visual identity.

Cosmo

The Cosmo Communicator is the ultimate mobile device. The clamshell form-factor was inspired by the Palmtop and PDAs of the past allowing the device to have a full backlit physical keyboard whilst still fitting in your pocket. With exterior display and buttons, calls can be made and answered without the need for opening.

Zenaura

Zenaura is a smart home fragrance solution, revolutionising how fragrance is incorporated into our personal space. Using dry fragrance technology, Zenaura ensures a safe atmosphere that avoids the risk of flames and the mess of liquids. Each fragrance ‘pearl’ sits on the simple and elegant diffuser and can be controlled either on the device or remotely using the app.

DiGiT

DiGiT, by Hot Octopuss, is a powerful finger vibrator that adds stimulating vibration to every touch. With a large motor, five power settings, 100% waterproof rating and ergonomic form, DiGiT has been designed to feel like part of you. For added intensity and pleasure, the finger vibrator has been elegantly sculpted with sweeping curves to become an extension of the body.

Emotech Olly

Emotech’s smart home assistant (Olly) integrates multi-modal inputs to construct accurate and reliable spatial perception, supporting multi-modal identification, spatial tracking, emotion perception and event awareness.

Kirio

Kirio is a smart home energy and security automation system designed to connect and control all devices and systems in your home via an app. The brief involved exploring alternative visual directions, installation details and construction, the result being a soft hexagonal smart hub and a distinctive visual identity in the home.

PuttOUT Mat

PuttOUT is a product designed by the golfers of therefore for golfers all around the world, offering the next best thing to practicing on a real green. From original concept to sourcing manufacturers and distribution, the pressure putt trainer has become a bestseller in its category. With new products launched and innovative products in development, PuttOUT is truly a therefore venture through and through.

Antler Atom

Antler is a British luggage brand with over 100-year history. The Atom design utilises an innovative woven polypropylene thermoforming technology. Therefore were asked to deliver a contemporary aesthetic with high impact strength whilst visually communicating this new technology.

TomTom Watches

therefore has been TomTom’s product design partner from the very beginning, designing the world’s first all-in-one Personal Navigation Device for the Dutch telematics giant. Not resting on our laurels, we have been helping them create and launch various GPS outdoor and sports watches including the Adventurer, Touch, Golfer and Spark ranges.

Volant

The worlds first 3-in-1 headphone concept. Volant headphones allow you to seamlessly switch between wired, wireless and in-ear headphones depending on your listening environment. You might not want to commute with your big over-ear headphones, so use your in-ears on the way to the studio and plug in to the zone as soon as you arrive.

Simprints Vero Scanner

Healthcare providers working in developing communities regularly confront challenges with patient identification. Therefore worked with Simprints to design a hand held scanner to be used in the World’s toughest settings. Developed using ergonomic rigs and prototypes, the scanner had to address important social and cultural issues, particularly the avoidance of direct physical human contact.

Homeserve Leakbot

LeakBot’s Thermic-Flo technology and intelligent algorithm means it can tell the difference between day to day water use and a persistent leak, alerting you quickly to potential problems. Designed to not only be charming but also extremely easy to use and set-up with a unique clip design to ensure a solid connection on all standard UK pipe sizes.

PuttOUT Trainer

PuttOUT is a product designed by the golfers of therefore for golfers all around the world, offering the next best thing to practicing on a real green. From original concept to sourcing manufacturers and distribution, the pressure putt trainer has become a bestseller in its category. With new products launched and innovative products in development, PuttOUT is truly a therefore venture through and through.

TomTom Bandit

TomTom Bandit is the first ever 4K action camera with a built-in media server. The uniquely designed, interchangeable Batt-Stick houses a high-capacity lithium ion battery, microSD card and SuperSpeed USB 3.0 for recharge and data transfer. The camera is waterproof to 5ATM (40m) with the dive lens cover and the simple and quick mounting mechanism is usable in the coldest and wettest conditions.

Pelican

The ProGear Elite case is virtually indestructible with a double-wall polymer skin for increased durability and protection. Their rugged yet lightweight construction incorporates a space efficient extended pull handle, a lid-mounted O-ring seal ensures water proofing and the three sizes can be nested together for easy storage.

GravityLight

1 in 7 people do not have access to electricity. GravityLight doesn’t need batteries or sunlight and costs nothing to run. It takes seconds to lift the weight that lights up GravityLight for 20 minutes on its descent. With many families living on just a few dollars a day as kerosene lamps can consume up to 30% of their income, resulting in the ongoing poverty trap. With GravityLight, all you need is a weight.

Braun Clock

Therefore were commissioned to design some ‘classic’ alarm clocks which had to encapsulate Braun’s core values of functionality, quality and aesthetics. The two designs chosen both had easy to read dials, the iconic yellow second hand and followed Braun’s strict design guidelines.

Morpher Helmet

A regular bike helmet is incredibly inconvenient to carry around. The Morpher helmet folds down to just 2.5” thin and weighs less than a pound so can always have a helmet at the ready in your bag. Clever design, innovative use of materials whilst adhering to strict safety guidelines and testing were all part of this challenging product which now sells globally.

Samsonite S'Cure

therefore have designed a numerous range of rigid cases including softside, casual bags and accessories. therefore’s relationship with Samsonite started in 2001 when Richard Miles joined the consultancy. Richard is credited with designing the worlds first injection moulded travel case.

Nesta G-Lock

The G-Lock was runner up in the ‘Hands Off My Bike’ competition run by Nesta. The aim of the prize was to find breakthrough innovations to make it more difficult to steal bikes, which in turn would encourage more people to cycle. Our entry took an alternative approach to the design of the traditional D-Lock.

ROK

ROK is a therefore venture developed from an original idea through to production and distribution. It is now a self supporting spun-out company . The first product, ROK Espresso maker is a manual, non-electric espresso maker designed to last a lifetime. With a coffee grinder now added to the range, more coffee related products are being developed.

DAB Radios

Therefore have been involved in designing Digital Radios since the technology was first introduced in the mid nineties. Working with technology provider Frontier Silicone, we have designed for leading DAB brands Pure, Roberts Radio, Bush, Ministry of Sound and John Lewis.

Psion Series 5 PDA

The Series 5 was a major upgrade from the hugely successful Psion Series 3 and was the first device of it’s kind to feature a unique patented sliding-clamshell design, whereby the keyboard slides forward as the device opens to counterbalance the display and preventing the device from toppling over when the touchscreen was used.

iStorage

Designed to make data storage secure, the diskashur range of products for iStorage are pin encrypted, hardware authenticated devices. With portable and desktop products in the line up, the build of drives had to be designed to be tamper evident so if a physical attempt to open them has been made then it would be obvious to the owner.

LINN

Our relationship with LINN goes all the way back to the early days of therefore but our latest collaboration is the Series 5 speaker. With impeccable sound the speaker can be uniquely tailored to your taste and with Linn's ground-breaking Exakt technology on board, you will always hear a performance that's optimised for you and your home.

Astro Slide

Astro Slide is the latest addition to the Planet Computers family of pocketable computers. Using the innovative RockUp sliding hinge, 5G connectivity and a physical keyboard, it is the ultimate on the move productivity device.

CAT S52

The CAT S52 is a lightweight, pocket-friendly smartphone with military grade toughness. This is the latest in a long line of rugged smartphones designed for the CAT brand by therefore.

Cipher

Cipher works like your regular mobile phone but secures your network with unprecedented levels of security. The hardware was designed to support the highly encrypted software platform, with physical features such as a manual camera privacy shutter, phone wipe button and microphone disable switch, creating a fit for purpose and highly premium secure encrypted smartphone.

Pycom

Pylife aims to create a global network that ties people and their communities together. Modern life can become overwhelming so we’ve united the communication options and created one main hub. The PyGo devices are easily wearable, or sit perfectly in a pocket or on a collar. They then link to our Pylife mobile app, which allows you to communicate, map and visualise where your loved ones are and what they are doing.

Zenaura

Zenaura is a smart home fragrance solution, revolutionising how fragrance is incorporated into our personal space. Using dry fragrance technology, Zenaura ensures a safe atmosphere that avoids the risk of flames and the mess of liquids. Each fragrance ‘pearl’ sits on the simple and elegant diffuser and can be controlled either on the device or remotely using the app.

Miura M020

The M020 is a payment device with plug and play peripherals to empower retailers in any payment environment. Designed to be as compact and slim as possible, the device has a custom designed connector allowing for a wide range of accessories from cases, printers, in car and docking stations to be easy used.

Kirio

Kirio is a smart home energy and security automation system designed to connect and control all devices and systems in your home via an app. The brief involved exploring alternative visual directions, installation details and construction, the result being a soft hexagonal smart hub and a distinctive visual identity in the home.

Homeserve Leakbot

LeakBot’s Thermic-Flo technology and intelligent algorithm means it can tell the difference between day to day water use and a persistent leak, alerting you quickly to potential problems. Designed to not only be charming but also extremely easy to use and set-up with a unique clip design to ensure a solid connection on all standard UK pipe sizes.

Psion Series 5 PDA

The Series 5 was a major upgrade from the hugely successful Psion Series 3 and was the first device of it’s kind to feature a unique patented sliding-clamshell design, whereby the keyboard slides forward as the device opens to counterbalance the display and preventing the device from toppling over when the touchscreen was used.

iStorage

Designed to make data storage secure, the diskashur range of products for iStorage are pin encrypted, hardware authenticated devices. With portable and desktop products in the line up, the build of drives had to be designed to be tamper evident so if a physical attempt to open them has been made then it would be obvious to the owner.

PuttOUT Platinum

PuttOUT is a product designed by the golfers of therefore for golfers all around the world, offering the next best thing to practicing on a real green. From original concept to sourcing manufacturers and distribution, the pressure putt trainer has become a bestseller in its category. With new products launched and innovative products in development, PuttOUT is truly a therefore venture through and through.

PuttOUT Mirror

PuttOUT is a product designed by the golfers of therefore for golfers all around the world, offering the next best thing to practicing on a real green. From original concept to sourcing manufacturers and distribution, the pressure putt trainer has become a bestseller in its category. With new products launched and innovative products in development, PuttOUT is truly a therefore venture through and through.

PuttOUT Mat

PuttOUT is a product designed by the golfers of therefore for golfers all around the world, offering the next best thing to practicing on a real green. From original concept to sourcing manufacturers and distribution, the pressure putt trainer has become a bestseller in its category. With new products launched and innovative products in development, PuttOUT is truly a therefore venture through and through.

PuttOUT Trainer

PuttOUT is a product designed by the golfers of therefore for golfers all around the world, offering the next best thing to practicing on a real green. From original concept to sourcing manufacturers and distribution, the pressure putt trainer has become a bestseller in its category. With new products launched and innovative products in development, PuttOUT is truly a therefore venture through and through.

TomTom Bandit

TomTom Bandit is the first ever 4K action camera with a built-in media server. The uniquely designed, interchangeable Batt-Stick houses a high-capacity lithium ion battery, microSD card and SuperSpeed USB 3.0 for recharge and data transfer. The camera is waterproof to 5ATM (40m) with the dive lens cover and the simple and quick mounting mechanism is usable in the coldest and wettest conditions.

Morpher Helmet

A regular bike helmet is incredibly inconvenient to carry around. The Morpher helmet folds down to just 2.5” thin and weighs less than a pound so can always have a helmet at the ready in your bag. Clever design, innovative use of materials whilst adhering to strict safety guidelines and testing were all part of this challenging product which now sells globally.

Nesta G-Lock

The G-Lock was runner up in the ‘Hands Off My Bike’ competition run by Nesta. The aim of the prize was to find breakthrough innovations to make it more difficult to steal bikes, which in turn would encourage more people to cycle. Our entry took an alternative approach to the design of the traditional D-Lock.

Antler Atom

Antler is a British luggage brand with over 100-year history. The Atom design utilises an innovative woven polypropylene thermoforming technology. Therefore were asked to deliver a contemporary aesthetic with high impact strength whilst visually communicating this new technology.

Pelican

The ProGear Elite case is virtually indestructible with a double-wall polymer skin for increased durability and protection. Their rugged yet lightweight construction incorporates a space efficient extended pull handle, a lid-mounted O-ring seal ensures water proofing and the three sizes can be nested together for easy storage.

Samsonite S'Cure

therefore have designed a numerous range of rigid cases including softside, casual bags and accessories. therefore’s relationship with Samsonite started in 2001 when Richard Miles joined the consultancy. Richard is credited with designing the worlds first injection moulded travel case.

Winnow Vision

Winnow Vision is the first AI powered product in the fight against food waste to enter the professional kitchen at scale. Winnow came to us to to help turn their field tested prototypes into robust, yet sleek, production items which would fit in the demanding professional kitchen environment.

Unforgettable

Research has shown that music is beneficial for those living with dementia. The Unforgettable music player and digital radio was designed with an innovative interface which can be easily personalised for the perfect level of simplicity to suit individuals and to mitigate confusion. It was a Dementia Care Awards 2018 finalist.

Nowlight

The Nowlight is designed to tackle the general issue of electricity access. Combining efficient biomechanics with leading battery and solar technology Nowlight offers instant power. The battery can either be manually charged using the pull cord (1 minute of manual charge generates 1 hour of light) or on sunny days, a solar panel can be used. Additional ’SatLights’ can be plugged in to help spread the light.

Moixa

Moixa is the UK’s leading smart battery company allowing solar panel owners to store excess energy for later use. The brief involved redesigning the layout of the internal components, making the box easy to install, and creating a strong visual identity.

Simprints Vero Scanner

Healthcare providers working in developing communities regularly confront challenges with patient identification. Therefore worked with Simprints to design a hand held scanner to be used in the World’s toughest settings. Developed using ergonomic rigs and prototypes, the scanner had to address important social and cultural issues, particularly the avoidance of direct physical human contact.

ROK GrinderGC

ROK is a therefore venture that we developed from the original idea through to production and distribution, and is now a self supporting separate company. The first product, ROK Espresso maker is a manual, non-electric espresso maker which is made from polished, high quality aluminium. With a coffee grinder now added to the range, more coffee related products are being developed.

GravityLight

1 in 7 people do not have access to electricity. GravityLight doesn’t need batteries or sunlight and costs nothing to run. It takes seconds to lift the weight that lights up GravityLight for 20 minutes on its descent. With many families living on just a few dollars a day as kerosene lamps can consume up to 30% of their income, resulting in the ongoing poverty trap. With GravityLight, all you need is a weight.

ROK

ROK is a therefore venture developed from an original idea through to production and distribution. It is now a self supporting spun-out company . The first product, ROK Espresso maker is a manual, non-electric espresso maker designed to last a lifetime. With a coffee grinder now added to the range, more coffee related products are being developed.

Melo

Melo, by TheaWellbeing, is a Mindfulness product that empowers and guides users through three simple breathing exercises. Using controlled breathing to establish a sense of calm is well documented as a natural, easy and powerful tool, allowing users to find their own ‘quiet place’ in a busy modern world. The product was successfully crowdfunded July 2020.

Thought Beanie

Thought Beanie is a developer of innovative wearables that use brain wave technology to enhance people’s lives. HeadRest is a lightweight and comfortable headband, designed to fit all heads and with a removable eye mask, that provides insight into your brain’s activity before, during and after sleep.

Ortho

Ortho is the result of a design study for an online, subscription based oral cleaning service. Utilising an existing electric toothbrush, technology platform, therefore executed an exciting range of sculptural form factors.

DiGiT

DiGiT, by Hot Octopuss, is a powerful finger vibrator that adds stimulating vibration to every touch. With a large motor, five power settings, 100% waterproof rating and ergonomic form, DiGiT has been designed to feel like part of you. For added intensity and pleasure, the finger vibrator has been elegantly sculpted with sweeping curves to become an extension of the body.

TomTom Watches

therefore has been TomTom’s product design partner from the very beginning, designing the world’s first all-in-one Personal Navigation Device for the Dutch telematics giant. Not resting on our laurels, we have been helping them create and launch various GPS outdoor and sports watches including the Adventurer, Touch, Golfer and Spark ranges.

Simprints Vero Scanner

Healthcare providers working in developing communities regularly confront challenges with patient identification. Therefore worked with Simprints to design a hand held scanner to be used in the World’s toughest settings. Developed using ergonomic rigs and prototypes, the scanner had to address important social and cultural issues, particularly the avoidance of direct physical human contact.

Astro Slide

Astro Slide is the latest addition to the Planet Computers family of pocketable computers. Using the innovative RockUp sliding hinge, 5G connectivity and a physical keyboard, it is the ultimate on the move productivity device.

Melo

Melo, by TheaWellbeing, is a Mindfulness product that empowers and guides users through three simple breathing exercises. Using controlled breathing to establish a sense of calm is well documented as a natural, easy and powerful tool, allowing users to find their own ‘quiet place’ in a busy modern world. The product was successfully crowdfunded July 2020.

Thought Beanie

Thought Beanie is a developer of innovative wearables that use brain wave technology to enhance people’s lives. HeadRest is a lightweight and comfortable headband, designed to fit all heads and with a removable eye mask, that provides insight into your brain’s activity before, during and after sleep.

Pycom

Pylife aims to create a global network that ties people and their communities together. Modern life can become overwhelming so we’ve united the communication options and created one main hub. The PyGo devices are easily wearable, or sit perfectly in a pocket or on a collar. They then link to our Pylife mobile app, which allows you to communicate, map and visualise where your loved ones are and what they are doing.

Cosmo

The Cosmo Communicator is the ultimate mobile device. The clamshell form-factor was inspired by the Palmtop and PDAs of the past allowing the device to have a full backlit physical keyboard whilst still fitting in your pocket. With exterior display and buttons, calls can be made and answered without the need for opening.

Zenaura

Zenaura is a smart home fragrance solution, revolutionising how fragrance is incorporated into our personal space. Using dry fragrance technology, Zenaura ensures a safe atmosphere that avoids the risk of flames and the mess of liquids. Each fragrance ‘pearl’ sits on the simple and elegant diffuser and can be controlled either on the device or remotely using the app.

Emotech Olly

Emotech’s smart home assistant (Olly) integrates multi-modal inputs to construct accurate and reliable spatial perception, supporting multi-modal identification, spatial tracking, emotion perception and event awareness.

Volant

The worlds first 3-in-1 headphone concept. Volant headphones allow you to seamlessly switch between wired, wireless and in-ear headphones depending on your listening environment. You might not want to commute with your big over-ear headphones, so use your in-ears on the way to the studio and plug in to the zone as soon as you arrive.

ROK GrinderGC

ROK is a therefore venture that we developed from the original idea through to production and distribution, and is now a self supporting separate company. The first product, ROK Espresso maker is a manual, non-electric espresso maker which is made from polished, high quality aluminium. With a coffee grinder now added to the range, more coffee related products are being developed.

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